About ARLODAY
Comprising Zack Arlo and Oliver Day, ARLODAY lets artists be artists - shouldering the weight of image and visual to allow the client to focus upon their practice.
Cult-Building
Our approach is a unilateral elevation of public image. Stretching across music videos, still photography, social media, merchandise and beyond; we ideate, create and execute creative media strategy across all platforms and services.
Comparing metrics with other acts is, in our opinion, damaging - the whole point of our approach is that this is a bespoke strategy unique to each artist, as opposed to a ‘___ band on Tiktok’ blanket solution. What works for other artists is constantly being redefined - being on the cutting edge is the only way to beat the curve.
There is nothing more damaging than inconsistent promo. All content surrounding every artist should be artfully, professionally done, emerging from a single fixed point of view. That point of view is that of the artist; we are simply the lens through which these ideas are refined and refocused.
Forcing virality is a losing battle - instead, we feel it’s better to concentrate on strengthening the core of who the artist is, both to give the existing fanbase an aesthetic to rally around, but also to impress newcomers and wavering listeners alike.
Artists, not TikTokers - no-one should seek to make themselves appear amateurish in any content attached to them directly. This can be as simple as the difference between filming themselves and being filmed by another. One entire approach centres around shouldering a great deal of the burden of constant upload away from the artist - it ultimately isn’t what they should be stressing over.
Identity - we believe that an artist’s visual direction should stem from themselves above all. We pioneer personal artist development with utilising the library at Reference. Point, where together we unpick individual tastes and interests in order to weave together a convincing collective picture of what their image is and what they want to be.